Daniel Pineda
Founder & Lead AI Strategist, plai.agency
A decade spanning product management, data analytics, and digital strategy at financial giants like JP Morgan, HSBC, Westpac, and Commonwealth Bank, coupled with transformative roles at Qantas. Now channeling this enterprise expertise into Collectivo to empower lean teams with impactful AI automation.
Connect on LinkedInProfessional Journey
Strategy Implementation Manager - Sales & Distribution
Sep 2023 - Sep 2024 · 1 yr 1 moQantas
Sydney, New South Wales, Australia · Hybrid
Personal Goal Pursuit & Startup Exploration
Nov 2022 - Aug 2023 · 10 mosCareer Break
Australia & International Travel
- Cycled across South Korea (Seoul to Busan, 633Kms in 6 days).
- Explored Vietnamese & Thai culinary arts.
- Collaborated on various startup concepts with friends and relatives.
Senior Associate Product Owner - APAC Marketing Distribution Experience
Apr 2022 - Oct 2022 · 7 mosJ.P. Morgan Asset Management
Hong Kong SAR
- Managed prioritization and development for marketing platforms (Salesforce Marketing Cloud, Twilio) across APAC, boosting digital engagement.
- Optimized client email engagement by 48% via A/B & MV testing across 30+ journeys.
- Launched a WhatsApp Campaign acquiring 100+ new Financial Advisors.
- Setup Datorama Global Email Dashboard, reducing reporting time by 20%.
Digital Engagement Manager - Global Digital Engagement and Sales
Jun 2020 - Apr 2022 · 1 yr 11 mosHSBC
Hong Kong SAR
- Reduced paper costs by 47% (ROI $USD1.6M) by digitizing statements for 500K customers.
- Delivered Global Retail Business Banking Digital Staff Acquisition Strategy (ROI $USD1.1M).
- Optimized customer digital channel adoption by 61% (ROI $USD2.4M) across SG, MY, HK.
Global Digital Insights Activation Specialist
Mar 2018 - Jun 2020 · 2 yrs 4 mosHSBC
Hong Kong
Acted as internal consultant, driving digital teams in Asia & LATAM to seize commercial opportunities based on regional trends.
Business Analyst
Oct 2017 - Mar 2018 · 6 mosWestpac
Sydney, New South Wales, Australia
- Led analysis for Westpac’s Live Online Lending Application Interface (ROI $AUD20.8M), winning AB+F Business Banking Award.
- Designed eValuations Initiative saving $AUD3M by enabling in-house eValuations.
Digital Business Analyst
Jun 2014 - Nov 2017 · 3 yrs 6 mosCommonwealth Bank
Commonwealth Bank Place, Sydney
- Home Loans Portal (CEO Award): Increased online customer engagement by 40%.
- Business Customer Onboarding: Reduced KYC/CVS process from months to days.
- Asset Finance Online Quote: Increased online sales by 25%.
Senior Project Analyst (Secondment)
Aug 2016 - Apr 2017 · 9 mosCommonwealth Bank
Greater Sydney Area
Delivered Business IQ (CEO Award), a pipeline management tool, increasing opportunity creation by 20%.
Guiding Principles
Outcome First
We measure hours saved and dollars earned, not ML accuracy decimals.
No Black Boxes
Clients own their data, workflows, and bot logic; we document everything.
Iterate Weekly
A working pilot in days beats a 200-page strategy deck.